Proposed UFC ad campaign to feature the impact of MMA on popular sports
Props: HarbenPictures.com via LiftStudios.com
Quoteworthy:
I was fortunate to help create the first ad campaign for the UFC. Now for those of you who live under a rock or refuse to watch TV, the UFC (Ultimate Fighting Championship) is extreme mixed martial arts. The sport has grown so large that it now eclipses all major sports. This campaign helmed by Publicis, aims to tell everyone just that. We shot for two days and nights to create these images, we had an awesome makeup artist and stylist and a group of great guys who stood for what seemed like hours while we poured over the details. This was a great shoot and thanks to all who brought this together. You can find the whole campaign in the new work section of the site.
Check out the rest of the photos after the jump.
